The reason radio is “dead” in the US and Canada is that basically every radio station is owned by 1 of 4 huge corporations. I’d really like to see one or two nationally syndicated radio shows that always come on at a set time once or twice a week with a prolific host that doesn’t just play a playlist given to them with an agenda-based tracklist, but rather spends their time on the job digging through soundcloud/bandcamp/et al trying to find what’s new or what’s next. Radio shouldn’t be about the “classics” or the top 100, it should be about discovery! That’s not to say you shouldn’t play JUST new tracks, but the monotony of western radio that’s forced upon it is the sole reason it is “dead”.
And I’ve heard a lot of people say “lol fuck that, just use pandora”, but there’s two problems with that:
1) what about people who don’t know how to/can’t? There are TONS of people who only know music via radio and who think music today “sucks” because all they know is top 100 bullshit. There are people who hate music as a form of media because they don’t know the infinite possibilities out there for them
2) even pandora doesn’t have up and coming artists! What we really need is a tastemaker, because human input in music is really what makes it work. We need a national icon that is to the US/Canada what Zane Lowe or Mistajam is to the UK.
What pisses me off the most is that you’d think that there’d be at least ONE person like that on satellite radio, but there isn’t! There’s this nationwide radio service on a tv-like schedule and they STILL don’t do the music discovery thing.
I really just wish there were more opportunity for a tastemaker position in the radio world except for in the UK.